The Consulting Group of Boston - Tier Three Provider

BCG has been working, with L O C O G since August 2007 , advising on ticketing , merchandising, sponsorship and revenue, strategies. Between now ,and 2012 they will continue, to work on a series, of key strategic, initiatives.'The Boston Consulting Group is ,already a great friend of 2012 – they share, our passion for sport and, our vision for the Games and their strategic expertise will help us ensure that the Games in 2012 ,are a spectacular success. We have already ,achieved three-quarters of our ,sponsorship target and we’re thrilled ,to be able to announce this deal.'

The BCG teams will draw ,on their experience of advising ,some of the world’s largest and most ,successful companies to help LOCOG, prepare for the London 2012 Games ,and also deliver ,on the promise to leave a, lasting legacy for the city and the, whole UK.
The London Organising ,Committee of the Olympic Games, and Paralympic Games (LOCOG) announced, that The, Boston Consulting Group (BCG) has, been chosen as its ,exclusive Strategic, Consulting Provider, and will be the first Tier, Three provider to London, 2012. London 2012, CEO Paul Deighton, said: 'Our Tier Three providers ,are absolutely key to ,the successful delivery, of a great Games in 2012.