Paralympic World Cup And BT Sponsors


London 2012 partner BT has signed a four year sponsorship to back the Paralympic World Cup - the largest annual international multi-sport competition in the elite disability calendar. South African sprinter Oscar Pistorius, one of the world's leading Paralympic athletes and a BT Ambassador, said: 'The BT Paralympic World Cup is a special event for me. BT's rights include extensive branding at all events, tickets and other additional marketing rights. There will also be opportunities for BT people to be involved through volunteering. The event provides a useful preparation for athletes hoping to compete at the

Paralympic Games. This year's World Cup takes place in Manchester, 20-25 May, and is hosted by ParalympicsGB. 'My aspiration is to qualify for London 2012 in both the Olympic and Paralympic Games, so the event is a very important stepping stone.'


'The BT Paralympic World Cup is a wonderful opportunity for the world's best Paralympic athletes to take part in elite competition as they look towards the London 2012 Paralympic Games.' BT group marketing and brand director Suzi Williams said: 'After the fantastic success of the Paralympic Games in Beijing, we have all been touched by the awesome inspirational power of the Paralympics. That is why BT is proud to support this event and help raise the profile of disability sport globally.

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